Thursday, August 31, 2006

Personal Care Products Gearing Up For Baby Boomers. What About Your Packaging?

Packaging News You Can Use
Tip Of The Week
Issue #1256 - August 31, 2006
Publisher: JoAnn Hines ,
© Packaging News You Can Use
By JoAnn Hines The Packaging Diva

I'M HAPPY TO ANNOUNCE: has been updated and is now live. So when you get a minute check them out there is lots of great packaging infomation and insights.

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"Wooing Women with Packaging"
This recent article appeared.....
An elegant image to appeal to women Sarasota Herald-Tribune - Sarasota,FL,USA
Increasing wine's "curb appeal" is the goal of winemakers' efforts to market wines to women. Eye catching graphic designs are aimed at female buyers. ...

"Packaging: The Hidden Power Player In A Global Society"
UK plastic bag makers in demand on airport alert Chemical News & Intelligence

British manufacturers have been quick to respond to the urgent request from the British Airports Authority for a large number of plastic bags needed to meet new security requirements at UK airports, a spokesman for the British Plastics Federation said.

Personal Care Products Gearing Up For Baby Boomers. What About Your Packaging?
By JoAnn Hines Packaging Diva

I got this headline this week along with the following description:
PMMI Study Indicates Personal Care Products Gearing Up for Baby Boomers.

International brand-owners are marketing to the baby-boomer generation now more than ever. Baby-boomers are becoming increasingly aware of the connection between a healthy diet and lifestyle. Consequently, as this generation ages, they face several issues associated with aging. Anticipating the needs and demands of the aging consumer, the North American packaging machinery manufacturers are creating new, innovative machinery to support new and redesigned product packaging that are marketed to the baby-boomer generation.

Surprise!!! Manufacturers are finally waking up to this fact. I have been speaking and writing about it for over a year.

Here is a portion of my article "How to Sell and Connect with Boomers."

Every seven seconds someone turns 50 years old. With 76 million Baby Boomers in the United States, it is safe to say that Boomers are in command of today’s buying decisions. The potential for profit and growth from this group is enormous.

According to Rick Adler, founder of The Senior Network, “Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales.”

Boomer Facts You Need to Know:

Boomers could still be parents or grandparents and be in their 50s.

Boomers could still be working or in the early stages of retirement. Whatever the circumstances, they don't see themselves as old. Most Boomers plan to work until retirement age.

Boomers view themselves as younger than they are (typically by 20 years). Gone are the days of over 50 considered close to the end of your life.

Boomers live active lifestyles and travel is high on their list of favorite activities.

Boomers love discounts and don't feel at all intimidated in asking for them.

Boomers grew up with TVs so they understand advertising. The key is to choose the right message through the right medium.

Boomers are not children of the depression (their parents were). They expect lifestyles better than their parents and are willing to spend to make it so.

Boomers are connected. They are comfortable with technology and using the Internet.

Got your packaging on track? Are your products packaged to attract this audience?

For more insights on packaging your products to sell to boomers.
Come here me speak on the topic at
HBA Health & Beauty America
M16 BOOMERS: A BOOMING BUSINESS 9/13 at Jacob Javits in NYC
PROOF: Market Research & Development for Package Design
conference is scheduled for Sept. 25-27, 2006 at The Drake Hotel in Chicago.

For more details go here

Researcher: Food Safety Could Be Enhanced Through ‘Smart ...
AgNews - TX,USA
... What he found was that the treated packaging allowed the pathogens to be killed with a ... by getting his research out, it will help educate other people about the ...

Beverage can colored tab is a billboard for brand identity
Jobwerx - Seattle,WA,USA
Ball Corporation, a supplier of metal and plastics packaging products, launches new technology for laser-incised tabs bringing added value to beverage cans. ...


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