Packaging: The Hidden Power Player In A Global Society

Packaging News You Can Use
Tip Of The Week
Issue #1254 - August 18, 2006
Publisher: JoAnn Hines
packagingdiva@aol.com ,
http://www.packaginguniversity.com
© Packaging News You Can Use
By JoAnn Hines The Packaging Diva

FROM THE DIVA'S READERS:
From Michael York (Be sure and check out michaelyork.com)
Packaging brilliance...with one exception
Great work, perception of what you do to bring value, etc. great branding all the way to yourwebsite and then...you have an aol email contact. Joanne get an email address thru your website and lose the aol. It devalues much of what your packaging builds toward.

Just an innocent bystander impressed by your efforts...
which leads me to the DIVA'S QUESTION OF THE WEEK:
Should I move my email address off of AOL?
Does it give you the reader a negative impression?


INTERVIEW WITH THE DIVA
BONUS:
If you find me (Packaging Diva) anywhere in the news please let
me know. I'll make it worth your time.

IN RESPONSE TO: How to Package A Cause To Sell More Products
From Joe Waters: Really enjoyed your post on cause marketing!
Great blog on cause marketing, be sure and check out
http://www.selfishgiving.com/.


Previously the Diva asked "Is Your Packaging Going To The Dogs?"
If not it should be. Check out
Hot time for sellers of pet supplies
South Bend Tribune - South Bend,IN,USA
... time to switch to selling pet supplies, after several years of selling cookware and ... Much of the growth comes from baby boomers and young professionals who have ...
http://www.southbendtribune.com/apps/pbcs.dll/article?AID=/20060808/Lives06/608080475/-1/LIVES/CAT=Lives06



FEATURE ARTICLE:
Packaging: The Hidden Power Player In A Global Society
by JoAnn Hines Packaging Diva

MEET AND GREET THE DIVA:
Why Boomers? They have money that they want to spend and no one
markets to them. The Packaging Diva knows what works and what doesn't.

Find out how to reach the largest underserved demographic Boomers
at HBA Health & Beauty America
Session M16 BOOMERS: A BOOMING BUSINESS
Moderator: Alisa Marie Beyer, President, The Benchmarking Co.,
afb@benchmarkingco.com
Panel:
JoAnn Hines, Packaging Diva, packagingdiva@aol.com , "WHY
BOOMERS?"
Susan Taggart, CEO, Ad Infinitum and Women's Marketing Group,
sue@adinfinitumny.com , "TALKING THE BOOMER WOMAN TALK"
Steve French, Managing Partner, NMI, info@nmisolutions.com ,
"MARKETING STRATEGIES FOR TODAY'S BABY BOOMER PERSONAL CARE
CONSUMER"
Date: Wednesday, September 13, 2006
Time: 1:00 PM – 2:30 PM
The Jacob K. Javits Convention Center, New York City
For more information: www.hbaexpo.com

THE DIVA'S PICK OF THE WEEK:

FDA “ALERT” plan strives to raise food terrorism awareness
Food and Drug Administration (FDA), Washington, DC, establishes ALERT initiative to heighten awareness of potential threats, decrease risk of international contamination, food terrorism.
ALERT, which stands for Assure, Look, Employees, Reports, Threat, applies to any point in food supply chain from farm to table, poses five simple questions: “A - How do you Assure that the supplies and ingredients you use are from safe and secure sources? L – How do you Look after the security of the products and ingredients in your facility? E – What do you know about your Employees and the people that come in and out of your facility? R- Could you provide Reports about the security of the products under your control? T – What do you do and who do you notify if you have a Threat or issue at your facility, including suspicious behavior?” Link to each ALERT word provides additional recommendations.
Follow-up: Link: www.cfsan.fda.gov/~dms/alert.html.