"Does Your Packaging Speak Human To Boomers?"

Ask me about my upcoming workshops.
"Does Your Packaging Speak Human To Boomers?"
"Does Your Packaging Speak Human To Women?"

So you think you understand your customer? Well, the game has changed.
Traditional marketing methods are no longer working.
It's time for packaging to take its place and I can teach you how.

But how can you differentiate your product in a sea of sameness?
Can a package stand out from its competitors in retail sensory overload?
That's what these workshops are all about, teaching you how to package products consumers will buy. Making your product jump up off the shelf and cry "buy me, buy me" to your target audience.

If you want to sell a product to the 80% of the purchase decision makers(women)then you need to attend: "Does Your Packaging Speak Human To Women"

If you want to sell a product to the most affluent and growing demographic population the you need to attend: "Does Your Packaging Speak Human To Boomers?"

Although there may be some elements of crossover, what I call the "universal truths in packaging" the key marketing elements are not the same.
So before you launch your next product or simply revamp an old one, make sure your on track and on target with your product packaging.

Who can benefit from attending?
Market Research
Consumer Insights
Category Management
Consumer Planning
Package Design/Development
Packaging Graphics
Packaging Engineers
Brand/Product Management
Marketing
Creative Services
Industrial/Structural Packaging Engineers
Creative/Art Direction
Global Branding/Design
Retailers
Packaging Suppliers
New Business Development

Email PackagingDiva@aol.com to be notified of dates and locations for the upcoming workshops.