Does Your Packaging Speak Human?

Hear the Packaging Diva speak at Cosmoprof North America with 2 brand new programs:
Does Your Packaging Speak Human
Sunday 07/16/06 from 1:00-2:30pm
Smart Consumer vs. Dumb Packaging
Monday 07/17/06 from 11:00am-12:30pm
http://www.cosmoprofnorthamerica.com/educationatcpna.html

Does Your Packaging Speak Human?
Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to convince the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor’s? What compels them to buy your product? What will make your product "connect" over another?

In this session you will learn about the "human speak" of the package. You will learn how to use it to effectively influence the consumer. Discover how "warm and fuzzy" translates into more sales. Hear how you can "connect" to consumers. You will also find out what turns off the customer. By the end of the session you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.