Packaging Learns How To Talk To Consumers

Information overload. We see over 3,000 advertising messages a day. It takes less than 2.6 seconds to make a purchasing decision at retail so why would anyone buy your product over the all competition? JoAnn Hines The Packaging Diva say you will find how packaging can talk and influence the consumer purchasing decision at the World Tea Expo, May 30 at Mandalay Bay, Las Vegas, NV in her session Does Your Packaging Speak Human? http://www.worldteaexpo.com/2008/CoreConference/Packaging.html

You will learn the insiders’ secrets of "human speak" and how to connect your product to your consumer though packaging.

By the end of this session you will be able to:

Effectively influence the consumer.

Recognize how “warm and fuzzy” translates into more sales.

Identify how you can “connect” to consumers.

Understand what turns off customers.

Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.

This session is in the core conference program designed for tea room owners, coffee shop owners, retailers, food service professionals spas and grocers. The presenter Ms. Hines is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or NOT. She has traveled the world speaking on packaging trends and technologies and was invited to speak at the White House on US packaging innovations and how that could translate into business opportunities with China

Do you need to know who has the latest concepts in packaging innovation? The Diva knows - that's what she does-track packaging trends and innovation and how it is going to impact your business. Get connected with JoAnn Hines Packaging Diva on her website http://packagingdiva.com or by phone 1-678-594 6872.

This presentation is proudly sponsored by Planet Canit specializing in distinctive, upscale, customized tin packaging that supports our clients' branding initiatives, their marketing strategies, and their bottom-line sales growth targets. From our products and services to our people and perspective, Planet Canit succeeds by acting and doing things that are Beyond the Box ™ http://planetcanit.com/ and Baer Design http://baerdesign.com/ - Brand Identity, Naming and Package Design. Simply put: We do brand and corporate ID. Our team of veteran designers, seasoned brand-architects, copywriters and photographers has been creating memorable brands for over ten years. We’ve done award-winning work on everything from technology to tea.


Regards,
JoAnn Hines
Packaging Diva
All Packaging All Of The Time

REAL WORLD INVENTING

Please join me at this special event REAL WORLD INVENTING.

How is your invention coming along? Are you finding the process easy? Are you getting through to retail buyers? Have you earned the kind of income you could only dream of because your product is at your nearest retail store everywhere in the country?If your answer is NO...then I have something just for you.

This seminar is a great way to get started so you can reach the next step, break through the obstacles, and make your dreams come true.You will feel empowered to keep pushing your invention forward with your ideas.

I am pleased to announce from my colleague Jim Debetta...REAL WORLD INVENTING
The myths and realities of how to bring your idea to lifeReal World Inventing is a step-by-step encounter with the myths and realities of every area of the inventing process where you will be able to develop your strategic plan of action to bring your product to market easier, faster, and less expensive.

You will learn: The proven steps for successful product development

How to save BIG money by doing it right the FIRST TIME - don't waste another dollar!

The facts and fiction about inventing and why so many people fail- it is not what most people think!

What you absolutely MUST KNOW in order to develop your product the RIGHT WAY

The TRUTH ABOUT LICENSING and what you need to know to get a licensing deal

How to get your products on the shelves of major retailers and make money doing it

And a whole lot more!

Are you ready to turn your ideas into reality?

Just click on the link and register TODAY!!
For just $99, come out and spend Saturday, June 14th, with Jim and he will help guide you through the steps to bring your product from your imagination to the retail market place. He's excited to teach you the secrets and help you sell millions of dollars of products to retail giants such as: Target, Radio Shack, Sears, Michaels's, Cabelas, Home Shopping Network, Discovery Channel Stores, Bed Bath and Beyond, Costco and many others.

If you would like to know more about Jim, please go to http://www.jimdebetta.com/about.php for more information.You have 72 hours to purchase your ticket, worth $300, for only $99 before he sends this out to the inventing community.

Register @http://www.MyMarketingCart.com/app/?af=780320
Be sure and enter promotional code PackagingDiva for a special report "Packaging Your Invention To Sell" a $15 value.

I sincerely hope you join Jim and me on Saturday, June 14, 2008 at the Sheraton Galleria - Atlanta! I am looking forward to seeing you at the event!

Regards,
JoAnn Hines
Packaging Diva
All Packaging All Of The Time

Everything You Need To Know About Packaging Soap

Now available this special report about everything you need to know about packaging soap.

Got Soap? How To Package It Simply, Effectively And Within Budget by JoAnn Hines Packaging Diva

Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.

Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

So don't wait till its too late. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

Order this insightful 17 page report now at http://packagingdiva.com

Packaging Issue Of The Day

To use or not to use the #7 Bottle?

Watch the clip from The Today Show titled “Are plastic bottles safe?” here: http://today.msnbc.msn.com/id/3032633/

The question now is, how will the plastics industry respond to this?
JoAnn Hines, Packaging Diva and Executive Director of Women In Packaging explained it this way. “Two companies, Nalgene and Brita, have developed an entire marketing campaign around refilling your water bottle to save the environment, touting it as a solution to the water bottle sustainability issue. When I mentioned this at the Best Practices Summit, several people came up to me afterwards and asked me about the chemical leaching issue. Now there’s this exposé. Who’s right and what’s a poor consumer to do if we can’t use or reuse water in plastic bottles?”

Latest Responses on BPA
Report Finds Potential Health Hazard in Plastic
http://www.npr.org/templates/story/story.php?storyId=89695229&ft=1&f=2

More stores pull bisphenol A plastics from shelves
http://www.cbc.ca/canada/british-columbia/story/2008/04/17/bisphenola-stores.html

VI Letter to NBC Producers Attacks Misinformation in Today Show Reports
http://www.vinylnewsservice.com/

Got Soap? How To Package It Simply, Effectively And Within Budget

Kennesaw, GA 30144

April 4, 2008

Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special workshop to be presented at the Soapmaker's Convention April 29 in Burlington VT, “How To Package Your Products Simply, Effectively And Within Budget.”

I'm very proud of my two program sponsors: Marlo Brands who delivers beautiful and fine quality purse holders and handbag accessories under the Pavina product line. To learn more about Pavina, please visit www.pavinastore.com and The Packaging Chic - Sharon Eucce who partners with startup and existing brands to present and sell their product in an upscale manner through high quality packaging including folding cartons, rigid boxes and litho laminated solutions. She represents Utah Paperbox of Salt Lake City, UT. Visit www.packagingchic.com.

More details about this workshop and other Packaging Diva events can be seen on The Packaging Diva website http://packagingdiva.comSo don't wait till its too late. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

Need to know who has got the latest concepts in packaging innovation? I know, that's what I do-track packaging trends and innovation and how it is going to impact your business. Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com or by phone 1-678-594 6872.

PackagingUniversity.com
4290 Bells Ferry Rd. Suite 106-17
Kennesaw, GA 30144

Sustainable Packaging Reality Check

Kennesaw, GA 30144

March 26 2008

Do you understand the realities of sustainable green product packaging? Are you confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence the consumers purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In my report Sustainable Packaging — From “Green” to “Great” I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.So learn to separate fact from fiction with a green reality check or what you don't know make come back to bite you in the you know what if you don't read my report.

Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.

JoAnn Hines
Packaging Diva
PackagingUniversity.com
4290 Bells Ferry Rd. Suite 106-17
Kennesaw, GA 30144
Phone : 678-594-6872

Soap Guild Packaging Diva Coaching Special

Got packaging problems? Let's fix them now with JoAnn Hines the Packaging Diva up close and personal!!

Why Me? I've helped thousands of businesses just like yours package their products to sell and avoid packaging pitfalls too. Whether you want a packaging makeover or just plain advice, spend an hour with me and get your packaging problems resolved. You can bring your products, your samples or just an idea for review.

Get me the #1 consumer product packaging expert on your team for half of my normal fee.
At this very special conference rate of $100 per hour, I'm only accepting ten reservations on a first come first serve basis. To schedule an appointment or check availability call 608-536-3943 or email my assistant Janet Kypke janetkypke@teamdoubleclick.com.

Due to the limited number of openings all appointments must be made and paid in advance via credit card or paypal and is only available at the conference on these dates April 28-30th.

http://www.soapguild.org/industry/conference2008.php

Consider Yourself Warned About Packaging Greenwash

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In this report I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.

So consider yourself warned about "packaging greenwash". What you don't know make come back to bite you in the you know what if you don't read my report.
Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva Is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.

Regards,
JoAnn
Packaging Diva
All Packaging All The Time

JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century and is the founder of Women In Packaging http://www.womeninpackaging.org/

Bad Things Happen To Good Packaging

Bad Things Happen To Good Packaging
by JoAnn Hines Packaging Diva
Packaging News You Can Use

Tip Of The Week
Issue #1294 - Feb 15, 2008

http://packaginguniversity.com/

http://packagingdiva.com/

http://packagingbootcamp.com/

http://packagingcoach.com/

http://doityourselfpackaging.com/

http://packagingyourinvention.com/

IMPORTANT MESSAGE:
I'm still working on my email problem so please bear with me while I get it all sorted out. If you are missing a response from me be sure and let me know. If you get an email twice let me know that too please

UPCOMING EVENT ON SUSTAINABILITY:

Sustainable Packaging Event Set for Feb. 26
Join me JoAnn Hines, “The Packaging Diva,” in exploring what really works in the world of sustainable packaging innovation. Find out how you can take innovative, best sustainable practices and incorporate them into your brand. Hines is one of three presenters in the Retailing Today-sponsored program, “Best Practices in Sustainability: Top Trends, Tips and Takeaways from Thought Leaders in Green Retailing,” which will occur Feb. 26 from 6:30-9:30 a.m. at the Embassy Suites, in Rogers, Ark. The seminar agenda includes:

•Exclusive Consumer Study: What is “Green,” and Who Cares? Understanding how responsive (or unresponsive) today’s consumer is to the latest in green’ merchandising and marketing by Art Angel, research director for Leo J. Shapiro & Associates.

•Sustainable Packaging — From “Green” to “Great.” Hines offers her perspective on what it takes to maximize the appeal of green packaging.

•Ten to Watch: Best Practices in Green Retailing. This virtual tour of 10 retailers at the cutting edge of sustainability is presented by Tim Craig, editor-in-chief/associate publisher of Retailing Today.

For more information and to register, visit www.retailingtoday.com/beyondbentonville/index.aspx.

If you cannot attend and want to order the post show report email me please for details.

FEATURE ARTICLE:

Bad Things Happen To Good Packaging by JoAnn Hines Packaging Diva

Last week, I got a call from Japan News reporting here in the US. They wanted to know what was happening regarding the use of the words "China Free" on product packaging and labeling. The plans were for a big expose of "contaminated" products coming out of China. I'm sure you have seen the news and are concerned about possible contaminates. But what about the consumers’ perspective? A negative ground swell of public opinion could dramatically influence your product sales if it’s coming out of China.

That's a bad thing and it could happen to your product.

Consumers are taking an interest in product packaging, how much, how to dispose of it where it’s coming from and how much strain is it putting on the environment? It’s hard to anticipate the voice and power of the consumers. Once an issue becomes mainstream in the media it could be detrimental to your sales. The fact is that most consumers haven't a clue as to the role packaging has to play in getting a product to the stores. All they know is the negative implications of "bad, bad" packaging.

Think about the holidays and all the spin over "wrap rage." Reporters are still writing about it on a weekly basis. What if they pick your packaged product to rage about? Will you be prepared to face the onslaught?

Many times these packaging issues come out of the blue. Remember the aseptic ban on Juice Box packaging in Maine? It has since been repealed, but it came out of nowhere and was the result of consumer misinformation. Or what about the aerosol can ban in Chicago? I remember that one well as I had a client that manufactured spray paint at the time.

Bans can happen overnight taking the product manufacturers unaware with a serious impact on their business. Look at what is happening to plastic bags and the bans in various communities and the replacement of the T-shirt bag with reusable alternatives. I remember when the t-shirt bag was invented and the latest rage in the supermarkets, now its well on its way to becoming obsolete. Pity the plastic bag manufacturer.

Similar circumstances could happen to your product and its packaging. Another hotly contested issue is the use of plastic water bottles (by the way bottle water sales has outstripped that of soda.). This battle is far from over. In fact, I will be addressing some of the packaging alternatives in my upcoming presentation Sustainable Packaging “From Green to Great” before the Wal-Mart crowd in two weeks.

The point is that sometimes you can't ascertain what issue will stir the consumer into a frenzy about your packaging. You can, however, understand the issues that consumers are concerned about. In recent cases, it is mainly the environment. It’s hot and getting hotter. So, it’s imperative that you give some thought to your product and how it’s currently packaged. Is it likely to be an issue of contention? For example, if you are providing a natural or organic product is your packaging "natural" too? Sometimes there are no alternatives."Green" product packaging is in its infancy and there are some examples that aren't really "green."

The bottom line is that it’s going to be all about the consumer perception and how well your "green" product packaging integrates with your brand. I have already learned of some examples where CPG companies thought they were solving the environmental issue only to be perceived by consumers as spouting "packaging greenwash." You may think your packaging is "good" only to have it bashed by the consumer. It’s all in the eyes of the beholder. So in reality, bad things can happen to good packaging despite your best efforts.

Need to know whose got the latest concepts in packaging innovation? I know that's what I do-track packaging trends and innovation and how it is going to impact your business. Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com or by phone 1-678-594 6872.

PACKAGING GREENWATCH:

What does it mean to go greenLa Vista Sun - Papillion,Ne,USAWhen shopping, the website suggests that people look for items that have minimal packaging. Many items come wrapped in packaging that is made from petroleum ...
http://www.lavistasun.com/site/tab8.cfm?newsid=19204557&BRD=2712&PAG=461&dept_id=557010&rfi=6

Expo Notes: FastTrack makes it easier being greenMacworld - San Francisco,CA,USAThe company has heard from people in the entertainment business who are working on coming up with more environmentally-friendly packaging for DVDs, ...
http://www.macworld.com/article/131726/2008/01/fasttrack.html?t=104

Food Chains Take Lead in Conscious-ConsumerismOak Brook Business Ledger - Oak Brook,IL,USA... total waste outputs, limiting excess packaging and reducing energy consumption. “At Whole Foods each individual is empowered to be green,” said Kwiatt. ...http://www.thebusinessledger.com/Home/Archives/CommentaryViewpoints/tabid/86/newsid415/224/Food-Chains-Take-Lead-in-Conscious-Consumerism-/Default.aspx

Compostable tray devised for meat packagingPackWire.com - Montpellier,FranceIn a further boost to the packaging's green credentials, Biopak claims that the secondary packaging used to transport the trays is also biodegradable, ...
http://www.packwire.com/news/ng.asp?n=82700-biopak-meat-tray-polylactic-acid

Promoting your firm's 'green side' can pay off bigAugusta Chronicle (subscription) - Augusta,GA,USAIf your packaging is made from recycled paper, then say so. If your company has reduced energy costs, then brag about! Making fuzzy claims, however, ...
http://chronicle.augusta.com/stories/012808/yrb_185203.shtml

Poly-Pak unveils green packaging programmeLaundry and Cleaning News - Sidcup,England,UKPoly-Pak Industries has unveiled an environmental packaging programme designed to help US retailers become more environmentally responsible. ...http://www.laundryandcleaningnews.com/story.asp?sectionCode=138&storyCode=2048458


PACKAGING DIVA'S PICKS OF THE WEEK:

Past times in a packageEast Herts Herald 24 - Stevenage,Engalnd,UKThey are mostly 20th century advertising tins and well-known brands but people don't always recognise the old packaging. "People like to be able to connect ...

http://www.herald24.co.uk/content/herald/news/story.aspx?brand=EHHOnline&category=NewsEastHerts&tBrand=herts24&tCategory=newsehhnew&itemid=WEED30%20Jan%202008%2012%3A58%3A36%3A227

33rd Annual Graphics of the AmericasWhat They Think - Lexington,KY,USAHowever, what few people realize is that counterfeit packaging is a $700-billion-a-year problem, with at least $350 billion attributed to bogus print, ...http://members.whattheythink.com/home/080207rromano.cfm

New Ideas for Old People: 157 Packaging Design ConceptsCore77.com - New York,NY,USAThe goal was not to find specific packaging solutions for older people but to create attractive solutions that work for all generations aka universal ...
http://www.core77.com/blog/object_culture/new_ideas_for_old_people_157_packaging_design_concepts_8863.asp

JoAnn Hines

Packaging Diva

All Packaging All Of The Time

I package people, products and services. Get started in the right direction by visiting any one of my websites for free advice, articles or just plain help. You can ask a question to a packaging expert too, list your packaging request, subscribe to my complimentary newsletter Packaging News You Can Use or just visit my website to ask me your packaging question. I *will* find your perfect packaging solution!

Personal Website: http://packagingdiva.com/

Corporate Website: http://packaginguniversity.com/

Packaging Help: http://packagingcoach.com/