Sustainable Packaging Reality Check

Kennesaw, GA 30144

March 26 2008

Do you understand the realities of sustainable green product packaging? Are you confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence the consumers purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In my report Sustainable Packaging — From “Green” to “Great” I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.So learn to separate fact from fiction with a green reality check or what you don't know make come back to bite you in the you know what if you don't read my report.

Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.

JoAnn Hines
Packaging Diva
PackagingUniversity.com
4290 Bells Ferry Rd. Suite 106-17
Kennesaw, GA 30144
Phone : 678-594-6872

Soap Guild Packaging Diva Coaching Special

Got packaging problems? Let's fix them now with JoAnn Hines the Packaging Diva up close and personal!!

Why Me? I've helped thousands of businesses just like yours package their products to sell and avoid packaging pitfalls too. Whether you want a packaging makeover or just plain advice, spend an hour with me and get your packaging problems resolved. You can bring your products, your samples or just an idea for review.

Get me the #1 consumer product packaging expert on your team for half of my normal fee.
At this very special conference rate of $100 per hour, I'm only accepting ten reservations on a first come first serve basis. To schedule an appointment or check availability call 608-536-3943 or email my assistant Janet Kypke janetkypke@teamdoubleclick.com.

Due to the limited number of openings all appointments must be made and paid in advance via credit card or paypal and is only available at the conference on these dates April 28-30th.

http://www.soapguild.org/industry/conference2008.php

Consider Yourself Warned About Packaging Greenwash

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In this report I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.

So consider yourself warned about "packaging greenwash". What you don't know make come back to bite you in the you know what if you don't read my report.
Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva Is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.

Regards,
JoAnn
Packaging Diva
All Packaging All The Time

JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century and is the founder of Women In Packaging http://www.womeninpackaging.org/