Best Practices In Sustainability - Sustainable Packaging From Green To Great

Best Practices In Sustainability - Sustainable Packaging From Green To Great

I know this is a topic of great interest to you.

Join me at Best Practices In Sustainability Top Trends, Tips and Takeaways from Thought leaders in green retailing Tuesday, February 26, 20086:30-9:30 am – Embassy Suites, Rogers, AR
I will be presenting Sustainable Packaging – From ‘Green’ to ‘Great’:A unique perspective on what it takes to maximize the appeal of green packaging. by JoAnn Hines, “The Packaging Diva”
http://www.retailingtoday.com/beyondbentonville/index.aspx

If you can't attend but are interested in the post show report email me back for details.

JoAnn Hines
Packaging Diva
All Packaging All Of The Time

I package people, products and services. Get started in the right direction by visiting any one of my websites for free advice, articles or just plain help. You can ask a question to a packaging expert too, list your packaging request, subscribe to my complimentary newsletter Packaging News You Can Use or just visit my website to ask me your packaging question. I *will* find your perfect packaging solution!

Personal Website: http://packagingdiva.com/
Corporate Website: http://packaginguniversity.com/
Packaging Help: http://packagingcoach.com/

10 Easy Packaging Improvements For More Sales In 08.

10 Easy Packaging Improvements For More Sales In 08.
by JoAnn Hines Packaging Diva
Packaging News You Can UseTip Of The Week
Issue #1292 - January 25, 2007
http://packaginguniversity.com/
http://packagingdiva.com/
http://packagingbootcamp.com/
http://packagingcoach.com/
http://doityourselfpackaging.com/
http://packagingyourinvention.com/


WANT TO GET MORE EXPOSURE FOR YOUR PRODUCTS AND SERVICES?
I will be speaking at the following and I can "connect" you with these audiences. For more details on sponsorship email me please. B e s t P r a c t i c e s i n S u s t a i n a b i l i t y- Rogers, AK 2/26
http://www.connectingnwa.com/uploadedFiles/08_bbv_sellsheet.pdfSoapmakers Conference - Burlington, VT http://www.soapguild.org/conference.php 4/28-30 World Tea Expo - Las Vegas, NV http://worldteaexpo.com/ 5/30

FEATURE ARTICLE:

10 Easy Packaging Improvements For More Sales In 08 by JoAnn Hines Packaging Diva

Well, we are into the New Year and everyone is making resolutions on how to improve in 08.
In fact I just provided some easy packaging resolutions that you CAN keep. It's time to seriously think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives at this time of year, think about improving, updating or changing your product packaging. You want it to mesh with your consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come or something may have changed externally that might influence the consumer such as the move to green and environmentally friendly product packaging.

Here are 10 simple things you can do to ensure your product packaging is on target and delivers the right message to the right audience.

1) Take an honest look at your product packaging. Is it working to your product's best advantage? Are there changes that you have put off making due to lack of time or money? Implement a plan to review one product at a time or a family of products if they are interrelated. An important factor to consider when making any changes is the continuity of the brand. Don't change for change's sake. That only serves to alienate the customer. Keep in mind that old established brands need refreshing too.

2) Give your product packaging to an outsider to review. Ask someone who knows nothing about your product and your packaging to evaluate it. Ask for an honest opinion of what they like or don't like and ask what they think might be missing. Ask them to be objective and honest. Many times product developers get caught up in their own opinions and it's good to get grounded with an outside consumer perspective. NOTE: Be objective about negative opinions. Delve in to the actual reason someone may not like your packaging. Best case scenario hire an expert one who understands packaging and branding intimately.

3) Go to at least five different retail outlets and look for comparable or competitive products and assess their shelf appeal. Is there a particular characteristic that appeals to you? It could be color shape, innovative design. Determine if you think their packaging is better than yours. What stood out in your mind about that particular package? NOTE: You don't want your product packaging to mimic the competition. INSIDERS TIP: Play dumb and ask another shopper to make a decision about which product they like best. Then ask them why they chose that package. Keep in mind you won't satisfy everyone no matter what you do.

4) Step back from your product on the shelf at least five feet. Does your product stand out among the competition or is it awash in a sea of sameness? Is it difficult to distinguish one product from another? Is there a USP (unique selling proposition) that makes your product more interesting or more consumer friendly? Note: Many private label brands trade on brand recognition from the branded product. If your packaging goes that route, make sure you are not copying or infringing on someone else's design or trademarked product packaging. You can't be too careful in this arena as the CPG companies are loosing share to private label products they will be watching for look alikes or copycat packaging.

5) Walk the isles out side your product category. Look for crossover innovations that can be utilized in your existing product. Look for new ways of dispensing a product such as the stick gum that moved into a larger number of pieces and a convenient carry cup holder. An innovative packaging concept that changes what people buy is what you are trying to capture. Think of past innovations that have revolutionized the industry such as reclosable zippers or pre-washed ready to eat produce. Entire markets have been built around these innovations.

6) Review trends and predictions for your industry. Is your product packaging in line with where the industry is going? Is your market moving in a new direction or are outside influences driving what is happening to product packaging? A good example is the current movement toward "green" product packaging. Will this fit your product and where your business is moving? Are you so specialized or in such a small niche that you may be alienating many potential market opportunities?

7) Read from cover to cover at least two industry publications. Pay special attention to marketing case studies or product makeovers. Look for new innovations or ideas that you can incorporate into your existing product packaging. Read the ads too. They always showcase the latest industry innovation. Several publications specialize in telling the story of how companies improved their product packaging. Take their lessons to heart.

8) Subscribe to the industry blogs, e-zines and newsletters relevant to your product. Don't subscribe . . . read them. Pick one or two that you like or that provide pertinent information and discard the rest. There is such a thing as too much information that can either confuse you or make it impossible to make a decision because there is always a new and a better package out on the market. I'm always onthe lookout for good packaging blogs so if you uncover one be sure and drop me a line.

9) Plan to attend at least one industry trade show or conference. There are lots to choose from. If you are looking for packaging insights and innovation sustainability, please be sure to attend B e s t P r a c t i c e s i n S u s t a i n a b i l i t y - Top Trends, Tips and Takeaways from Thought leaders in green retailing.
Tuesday, February 26, 2008, 6:30-9:30 am – Embassy Suites, Rogers, AR
I will be presenting Sustainable Packaging - From ‘Green’ to ‘Great’.

10) Last but not least think about ways to improve your product packaging. Make it easier for the consumer to use, find, carry, store, open, consume or find important information about your product. Some of the simplest innovations can revolutionize an industry though innovative product packaging. Innovation drives the industry with new product offerings and a better way to package existing products.

Whether you can accomplish all ten tasks or just a few, the most important issue is that you decide to move forward one packaging step at a time. Let's face it. Consumers are a fickle bunch. It doesn't take much to turn them off. In fact, you only have 2.6 seconds to turn them on. That is how long you have to persuade them to buy your product and the only way to do that is through compelling packaging. Make some easy improvements this year to increase your sales. Remember, your package is your number one salesperson and once you have lost the opportunity you may never get it back.

Need to know whose got the latest concepts in packaging innovation? I know that's what I do-track packaging trends and innovation and how it is going to impact your business. Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com or by phone 1-678-594 6872.

PACKAGING GREENWATCH:

Advisory Board: Go on green
MMH.com - Newton,MA,USAAn SCE package can provide precise measurement of the materials consumed or used in handling, packaging, and shipping products. ...
http://www.mmh.com/article/CA6515563.html?industryid=48537

Being green is still vital in 2008
Denver Post - Denver,CO,USABuy items with less packaging, or with recyclable packaging. Support local farmers and producers. The shorter the distance a product travels to get to you, ...http://www.denverpost.com/headlines/ci_7865892

Make green resolutions for 2008
Jacksonville Daily Record - Jacksonville,FL,USASlash the packaging — Buying food and other products in reusable or recyclable packaging can reduce carbon dioxide emissions by 230 pounds a year. ...http://www.jaxdailyrecord.com/showstory.php?Story_id=49182

3 On Your Side: Green Labels
CBS 3 - Philadelphia,PA,USAThe next term is recyclable, which means the packaging is recyclable. "There are some terms that you will see on the labels that we feel really don't matter ...http://cbs3.com/seenon/3.on.your.2.623308.html

To Be Green, Prepare to Spend Some Green
SavingAdvice.com - Kirkland,WA,USACreating a greener product requires new formulas, new packaging, and extensive testing. A manufacturer may also have to retool their manufacturing process ...
http://www.savingadvice.com/blog/2008/01/05/101991_to-be-green-prepare-to-spend-some-green.html

PACKAGING DIVA'S PICKS OF THE WEEK:
WA bill ‘unreasonably targets’ bottled water, IBWA says
Water Technology Online - Latham,NY,USAThe IBWA noted in its statement that plastic beverage bottles are “among the most recycled packaging in this country and beverage companies continue to ...
http://www.watertechonline.com/news.asp?N_ID=69035

Dead Sea men's range combines naturals and science
CosmeticsDesign-Europe.com - Montpellier,FranceConsequently the packaging features a sleek, no-nonsense design that also includes no unnecessary secondary packaging, falling in line with consumer desire ...http://www.cosmeticsdesign-europe.com/news/ng.asp?n=82701-dead-sea-healthcare-skin-care-male-grooming

The Latest Emerging Gadgets and Technology
HULIQ - Hickory,NC,USAGadgets to look forward to include a transparent toaster and milk packaging that changes colour. Why would you want to see milk package change colours? ...
http://www.huliq.com/47732/latest-emerging-gadgets-and-technology

You're going to need a big shelf
Macleans.ca - Toronto,Ontario,CanadaThe first brilliance-in-branding award of 2008 goes to Oregon Pinot Noir winemakers, freshly anointed by Riedel, the Austrian glass-maker fetishized by ...
http://www.macleans.ca/culture/lifestyle/article.jsp?content=20080109_40987_40987

Regards,
JoAnn Hines
Packaging Diva
All Packaging All Of The Time I package people, products and services. Get started in the right direction by visiting any one of my websites for free advice, articles or just plain help. You can ask a question to a packaging expert too, list your packaging request, subscribe to my complimentary newsletter Packaging News You Can Use or just visit my website to ask me your packaging question. I *will* find your perfect packaging solution!
Personal Website: http://packagingdiva.com/
Corporate Website: http://packaginguniversity.com/
Packaging Help: http://packagingcoach.com/

Not Ready For Prime Time Packaging

Packaging News You Can Use
Tip Of The Week
Issue #1291 - January 18, 2007
http://packaginguniversity.com/
http://packagingdiva.com/
http://packagingbootcamp.com/
http://packagingcoach.com/
http://doityourselfpackaging.com/
http://packagingyourinvention.com/

WANT TO GET MORE EXPOSURE FOR YOUR PRODUCTS AND SERVICES?
I will be speaking at the following and I can connect you with these audiences.
For more details email me please.

Beyond Bentonville - Rogers, AK 2/26
http://www.connectingnwa.com/uploadedFiles/08_bbv_sellsheet.pdf
Soapmakers Conference - Burlington, VT
http://www.soapguild.org/conference.php 4/28-30
World Tea Expo - Las Vegas, NV http://worldteaexpo.com/ 5/30

MESSAGE FROM THE PACKAGING DIVA:
You asked for it -- and you got it! Many of you with product companies have told me that you'd love to speak directly to a top person at a Sales Rep firm who sells frequently to Target.I'm excited to announce a tele-seminar with Curtis Wright, of Wright Sweeney Wiencek, a top Sales Rep firm for Target.Curtis will answer your questions on how to sell your products to Target.There are two sessions: Thursday, January 24, 2008, at 4 p.m. Eastern, and Wednesday, January 30, at 2 p.m. Eastern.This complimentary tele-seminar is only available to those who purchased the "How to Sell to Target" report. You can order the Target report here
http://www.profcs.com/app/?Clk=2140850

If you bought the Target report, you will be receiving an e-mail soon with sign-up instructions.


FEATURE ARTICLE:
Not Ready For Prime Time Packaging by JoAnn Hines Packaging Diva

It's 08 - Are your packaged products ready for prime time? Here are a few insightful tips to help you out.There are many packaging issues afloat in the minds of the consumer.We just came off the traditional "wrap rage" cycle that stirs everyone into a frenzy around the holidays. Be aware that it's still an issue to contend with in the minds of the consumer. Clamshells, twist ties and difficult to open packages still get mileage in the media.

Packaging has many detractors. We are getting serious scrutiny from everyone in the realm of environmental sustainability, less packaging, more environmentally friendly packaging, save the earth packaging and so on. Every week I read about a new packaging crusade that is supposed to solve our environmental woes. But I have been researching for an upcoming presentation Sustainable Packaging – From Green To Great. The lack of new packaging innovation to solve the problem is quite distressing. Most of what I am seeing revolves around the same supplier using the same packaging materials. Unfortunately, a lot of it is smoke and mirrors that touts "green" but does not back it up with true sustainable documentation. There are a few good examples of innovation. In researching environmentally friendly lipstick tube examples, the results were woefully inadequate. "Cargo Plant Love Biodegradable Lipstick" was the only company I discover (with a great marketing story I might add).

So, I pose these questions to all product packaging developers. How green are you? Do you want to be? Do your consumers and your target demographic even care whether you are green or not? This is going to be one of the prime time packaging issues in 08 so you better make some serious strides in deciding what you want your product packaging to reflect.

Another key matter will be product security, integrity and product origination. (AKA - The Made in China Syndrome) Currently the Made in China tag is becoming a political hot button. One of the trends I am starting to see is a China backlash. Products made and packaged in China are coming back to the US. Some companies are using China Free on their product packaging as a marketing tool -- and it's helping sales.People are reading labels AND scrutinizing them. What it says on that label will influence whether they buy your product or not. I just read that cloned meat will be coming on the market in a few years. At present, the FDA won't require food makers to label that their products came from cloned animals. ICK!! I'd want to know from the product packaging and, I believe, so would most consumers. The point being is that any high profile package or product will be looked at thoroughly by consumers. What you tell them better be the right message and true.

Watchdog groups about and they are on the lookout for your product to make a mistake. Whether they deem you are marketing to an inappropriate market (EX: Spykes marketing liquor to children) or that your packaging isn't telling the whole truth (Ex: McDonald's and all the other fast food companies and fat content), it's sure to become newsworthy and in the worst case scenario could seriously impact your business.Consumers are fickle. What is a hot issue today may be gone tomorrow. However, in the interim if you are not on target with the right packaging message you may alienate them or force them to buy a competitor's product because your packaging is not sending the right packaging message.

So, before you embark on any new packaging campaign in 08 understand and incorporate into your product packaging what the consumer wants to know about the product. Be sure your packaging is ready for prime time to the right consumer with the right marketing message.
Need to know whose got the latest concepts in packaging innovation? I know that's what I do-track packaging trends and innovation and how it is going to impact your business. Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com or by phone 1-678-594 6872.

PACKAGING GREENWATCH:

Eco-chic goes face forward with Green Room collection
The Canadian Press - All packaging used for the products is either biodegradable or recyclable. For every product sold from the collection, Smashbox will plant a Moringa tree in ...
http://canadianpress.google.com/article/ALeqM5jJ8FCbEUo846Dwp5l60Zycmw1Avg

The sipping news: Biodegradable packaging for wine bottles
San Francisco Chronicle - CA, USAThe lightweight wrapping is made from Green Cell foam, produced by KTM Industries of Lansing, Mich., and distributed by American Canyon-based Packaging Plus ...http://www.sfgate.com/cgibin/article.cgif=/c/a/2007/12/28/WIT8U496J.DTL

How to reduce your wine's carbon footprint
By Patricia Mayville-Cox Why? The glass bottle weight contributes of course, so alternative packaging can help a bit. But what's the best answer according to Colman? Drink locally-produced wine. Easy enough! Read Permalink Email this Linking Blogs Comments.
http://www.greendaily.com/2007/12/30/how-to-reduce-your-wines-carbon-footprint/

Food Pouch Or Cans? Weighing Green, Taste Factors
Hartford Courant - United StatesIs this kind of packaging less harmful to the environment or just cheaper to make for the seller? Food pouches, which are made from a combination of ...
http://www.courant.com/features/lifestyle/hc-faqman0102.artjan02,0,2515948.story

PACKAGING DIVA'S PICKS OF THE WEEK:

Packaging Products for Interactive Mobile Marketing
Jobwerx - Seattle,WA,USAToday all of this is possible with GPI's Snap2C* packaging products. Real time marketing and communication between brands and consumers is now possible at ...
http://www.jobwerx.com/news/2008/graphic_packaging_news_949634_024.html

Congress Probes Baby Formula Packaging
Forbes - NY,USAPK - news - people ) USA, Abbott Laboratories (nyse: ABT - news - people ) and Wyeth. The chemical at issue has been used to package foods for over 50 years ...
http://www.forbes.com/feeds/ap/2008/01/17/ap4546179.html

derma e® Reveals New Packaging
By Editor Simi Valley, CA (December 18, 2007) /SOAPWIRE/ — derma e® Natural Bodycare, a pioneer in natural skincare products and known for blending powerful antioxidants and beneficial botanicals, has announced a new packaging makeover, ...
http://www.soap-wire.com/2007/12/derma-e-reveals.html

To be removed from this mailing just return the word remove.

I package people, products and services. Get started in the right direction by visiting any one of my websites for free advice, articles or just plain help. You can ask a question to a packaging expert too, list your packaging request, subscribe to my complimentary newsletter Packaging News You Can Use or just visit my website to ask me your packaging question. I *will* find your perfect packaging solution!

Personal Website: http://packagingdiva.com/
Corporate Website: http://packaginguniversity.com/
Packaging Help: http://packagingcoach.com/

JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century and the founder of Women in Packaging.

Packaging Resolutions You Can Keep

Packaging News You Can Use
by JoAnn Hines Packaging Diva
Tip Of The Week
Packaging Resolutions You Can Keep
Issue #1290 - January 14, 2007
http://packaginguniversity.com/
http://packagingdiva.com/
http://packagingbootcamp.com/
http://packagingcoach.com/
http://doityourselfpackaging.com/
http://packagingyourinvention.com/


MESSAGE FROM THE PACKAGING DIVA:The Packaging Diva Now Writes For ThomasNet Industrial Market Trends.... We want you to be informed about what is happening or likely to happen in the packaging industry. In case you missed the December 11, 2007 - Packaging the Holidays Issue of Industrial Market Trends here is the link to read the articles http://news.thomasnet.com/IMT/archives/2007/12/5_things_every_business_needs_to_know_about_packaging_contributed_editorial.html?t=recent


IMPORTANT NOTE: If you missed these recent articles you can request via my website:

I Want More Packaging -- Not Less!!
I Hate Packaging
Is Packaging Innovation The Chicken Or The Egg?

FEATURE ARTICLE:
Packaging Resolutions You Can Keep by JoAnn Hines Packaging Diva
Take a moment to reflect on the past year from a packaging perspective. There were lots of stories in the news about the role packaging plays in our society -- from less packaging to "wrap rage." One thing we have learned is "negative" packaging gets lots of press and in most cases "good" packaging gets none.

Let's think about how we can positively promote our industry and your products in the minds of the consumer for 08. Set your sights on a few resolutions to create a more lasting impression with the ultimate market for your products: the consumer.

First, learn to think like the customer. At one time or another, we all shop. Think critically from that side of the aisle. What annoys you in product packaging? "Wrap rage" dominates the news during the holidays, but what if all the products came damaged and broken? Would those same consumers decry the lack of or improper packaging? You bet!

You may not think "less" packaging is good but what about the consumer? Do they really want less or has this "green" issue been created by the media? I know a lot of companies are jumping on the green bandwagon but are consumers willing to pay the price and do they truly care? It's something to consider before making a wholesale leap into the "green" space.

Step back and think about what product packaging attributes you like and why. Recently, I was interviewed about why marketers insist on changing well-defined and successful product packaging. Consumers don't like when trusted brands have a new look in packaging. So don't get caught up in change for change's sake. Listen to what the customer says about what they want changed in the package or work to fulfill a need.

Try to more clearly understand your target market. Whether it's women, men, boomers or a younger generation it's important to understand what the consumer expects from your product packaging. We always hear about packaging that doesn't work, but what about the packaging that does? How can you take successful packaging innovation and integrate that into your brand?

Does your packaging connect with the consumer in a meaningful way? Here is an example of what I mean by connecting. We all know Elizabeth Taylor and the upscale image she portrays. Remember her White Diamonds campaign? Well, someone persuaded her to endorse a new cologne, Daytona 500. Duh! She went from Diamonds to NASCAR. No consumer can make that leap regardless how well the product is packaged.

Learn from bad packaging examples. There are a plenty of good ideas that went bad for a number of reasons. It could be something totally unexpected. What looks like a good marketing angle turns out to have negative consumer repercussions. Look out for watch dog groups that might be on the attack against your latest marketing concept. You think it's creative -- they think it's bad marketing or at the worst inappropriate marketing.

Learn from good packaging examples. There are so many good examples it's hard to select just a few so I decided to use some from a "hot" packaging category. Liquor. Liquor packaging has undergone a transformation along with the new product offerings. It's not uncommon to find designer packaging along with designer prices. I'll mention two. Diva Vodka complimented with Swarvoski Crystals and Gold Flakes Vodka care to guess what's inside? The point is they have created a distinct point of differentiation through their product packaging. That is the message you need to consider for your products.

Create brand extensions through innovation not simply by adding a so-called new and improved packaged product. Here are examples of two packaging innovations that have crossed over through innovation. Wishbone Salad Dressing typically marketed in a pourable bottle. It has moved into a spray pump application. Spritz a little dressing on your salad. The product fulfills a consumer need to have an easier way for calorie control. Another example is Laughing Cow Cheese in the traditional foil wrapped wedges has moved into a squeeze bottle application to make it easier for portion control and also easier to spread.

Stay on top of industry trends. Every January I predict packaging trends for the coming year so your work is done for you. Review these and incorporate them into your marketing strategy.

Think big picture. One of the most surprising things I read this week was about the most popular web searches on the Internet. Despite the obvious media "superstars" that are popular some of the other "hottest" inquires for name brands are not American. Yes, I know we are brainwashed into thinking that the US is the center of the universe, but this is changing and your packaging better keep up.

The bottom line is whatever the resolution you make for your product packaging remember the consumer is king or queen. Their packaging concerns should resonate with your brand. If they demand things as to your product packaging, resolve to listen to them.

Good packaging resolutions are easy to keep and will reinforce your brand in the eyes of the consumer. Need to know whose got the latest concepts in packaging innovation? I know that's what I do-track packaging trends and innovation and how it is going to impact your business. Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com/ or by phone 1-678-594 6872.


PACKAGING GREENWATCH:
Single logo green packaging plan - Go Green - AOL Lifestyle Plans to create a single logo for use on recyclable packaging were unveiled. http://lifestyle.aol.co.uk/go-green/single-logo-greenpackaging-plan/article/20071127063809990006


Think carefully about "green" packaging: expertUQ News - Brisbane,Queensland,AustraliaBiodegradable packaging may not be all it's cracked up to be, according to world food packaging expert, Dr Gordon L Robertson, who is also an adjunct ...

http://www.uq.edu.au/news/?article=13644

Green Wombat: green packagingHP's Green Ink: New Packaging to Cut Greenhouse Gas Emissions · Hp_packaging_redesign_image_3_2 It's the small things that count. Hewlett-Packard (HPQ) has ... http://blogs.business2.com/greenwombat/green_packaging/index.html

Stores to face packaging delugeWiltshire Times - UKBy Victoria Ashford PEOPLE are being urged to take action against supermarkets tomorrow by returning excess packaging to stores in a bid to reduce household ... http://www.wiltshiretimes.co.uk/news/latestheadlines/display.var.1888980.0.stores_to_face_packaging_deluge.php

Cadbury launches new products for Easter 2008Talking Retail - Swanley,England,UKFor the first time, specifically for Easter, it will see a significant reduction in packaging as well as an exciting new alliance with the National Trust to ... http://www.talkingretail.com/products/7680/Cadburylaunches-new-products-.ehtml

PACKAGING DIVA'S PICKS OF THE WEEK:Beer, wine 'should have fat and sugar labels'Melbourne Herald Sun - Australia"The strength of support for these measures, even among heavy drinkers, suggests that bringing alcohol packaging into line with non-alcoholic beverage ... http://www.news.com.au/heraldsun/story/0,21985,22894513-5005961,00.html

Salad firm finds success in sports-themed promosTanimura & Antle Inc., Salinas, Calif. did so well during the baseball season with its "Knock One out of the Park for Father's Day" promotion that it's taking a second time up to bat with its newest promotion, "Get a Head in the Game!" Rick Antle, chief executive officer, said in a press release the..... http://www.thepacker.com/icms/_dtaa2/content/wrapper.asp?alink=2007-161158633.asp&stype=topnews&fb=

SCHOTT Secures Research Funding to Improve Glass Packaging for ... PR Web (press release) - Ferndale,WA,USASCHOTT is a technology-driven, international group that sees its core purpose as the improvement of how people live and work through expert solutions in ... http://www.prweb.com/releases/SCHOTT/biotherapeutic_drugs/prweb586481.htm



WANT TO GET MORE EXPOSURE FOR YOUR PRODUCTS AND SERVICES?
I will be speaking at the following and I can connnect you with these audiences. For more details email me please via my website.
Beyond Bentonville - Rogers, AK 2/26 www.connectingnwa.com/
Soapmakers Conference - Burlington, VT http://www.soapguild.org/conference.php 4/28-30
World Tea Expo - Las Vegas, NV http://worldteaexpo.com/ 5/30

Packaging Diva
All Packaging All The Time
If you are seeking packaging expertise, consultation, assistance, design or RFPs, I can help you with your ideas, goals, questions, issues and challenges. I *will* find your packaging solution! Personal Website: http://packagingdiva.com/;
Corporate Website: http://packaginguniversity.com;
Packaging Help: http://packagingcoach.com/;
Packaging Workshop: http://packagingbootcamp.com;
PackagingWorkbook: http://doityourselfpackaging.com
Packaging Your Invention: http://packagingyourinvention.com/

Message From The Packaging Diva

Packaging News You Can Use
by JoAnn Hines Packaging Diva -Happy Holidays
Issue #1289 - December 20, 2007
joann@packagingdiva.com
http://packaginguniversity.com/
http://packagingdiva.com/
http://packagingbootcamp.com/
http://packagingcoach.com/
http://doityourselfpackaging.com/
http://packagingyourinvention.com/


MESSAGE FROM THE PACKAGING DIVA:
The office will be closed from Dec. 24th - 30. You may contact my assistant Janet Kypke at JanetKypke@teamdoubleclick.com in the interim.


FEATURE ARTICLE:
Because of the holidays there is no feature article this week.
If you missed them, you can request via return email these recent articles:

I Want More Packaging -- Not Less!!
I Hate Packaging
Is Packaging Innovation The Chicken Or The Egg?

Look for new articles after Christmas.


PACKAGING GREENWATCH:
Going 'green' can be a mixed bag for consumer companiesMarketWatch - USABy Anjali Cordeiro Consumer product suppliers are pushing to make their products and supply chains more environmentally friendly in an effort to bolster ...

http://www.marketwatch.com/news/story/going-green-can-mixed-bag/story.aspx?guid=%7B57AA0FE0-AFE4-48E2-B687-F19918DB6291%7DEngineering Green Packaging

Design News - Newton,MA,USABY THIS AUTHOR Food, beverage and consumer product packaging will soon get a whole lot greener. And much of the credit goes to Wal-Mart. ...
http://www.designnews.com/index.asplayout=article&articleid=CA6485773&industryid=43654
A Spotlight on the Green Side of Bottled Water

New York Times - United StatesA. We use less packaging than sodas or other convenience beverages. Nestlé Waters is rolling out Ecoshape, a 12.5 gram plastic bottle that holds half a ...
http://www.nytimes.com/2007/11/03/business/03interview.html_r=1&ref=business&oref=slogin

Lessons Learned on Display at Wal-Mart's Sustainability Summit
RenewableEnergyAccess.com - Peterborough,NH,USAIt can be an engine for innovation in products and packaging, even delivery systems. And it wants to help its tens of thousands of suppliers move in that
http://www.renewableenergyaccess.com/rea/news/reinsider/story?id=50450


THE PACAKGING DIVA'S PICKS OF THE WEEK:

Tesco finds niche in US marketArizona Republic - Phoenix,AZ,USAFor example, Fresh & Easy will not carry cigarettes or products with non-recyclable packaging. All Fresh & Easy buildings will meet energy efficiency ...
http://www.azcentral.com/arizonarepublic/business/articles/1109biz-tesco1110-ON.html

TINS CANNED
Sunday Mirror - UKThey are also more environmentally-friendly as they are made of wood fibre and easier to transport and carry home. It could mark the end of canned food as ...http://www.sundaymirror.co.uk/news/sunday/2007/12/09/tins-canned-98487-20224060/


Calavo Adopts paksense Temperature Monitoring Labels
FreshPlaza - Netherlandspaksense, Inc. announced today that Calavo Growers, the global leader in packaging and marketing fresh and processed avocados and other perishable food ...http://www.freshplaza.com/news_detail.asp?id=12845

Box Making Industry Will Stagnate in 2008At least through 2008 containerboard mills will enjoy full capacity runs to feed Europe, says Fitch Ratings, Chicago. But the market for corrugated boxes will be at best stagnant.
http://www.packaging-online.com/paperboardpackaging/OBM+Breaking+News/Box-Making-Industry-Will-Stagnate-in-lsquo08/ArticleStandard/Article/detail/479664?contextCategoryId=42242

Sears gives PVC the bootModern Plastics On The Web - New York,NY,USA12 that it intends to reduce and phase out the use of polyvinyl chloride (PVC) in its packaging and merchandise. The company, in a statement, ...
http://www.modplas.com/inc/mparticle.phpsection=eweekly&thefilename=eweekly12012007_13

HAPPY AND SAFE HOLIDAYS TO YOU AND FAMILY:

JoAnn Hines
Packaging Diva


WHO IS THE PACKAGING DIVA?I package people, products and services. Get started in the right direction by visiting any one of my websites for free advice, articles or just plain help. You can ask a question to a packaging expert too, list your packaging request or just e-mail me at JoAnn@PackagingDiva.com. I *will* find your perfect packaging solution!

Personal Website: http://packagingdiva.com/;
Corporate Website: http://packaginguniversity.com/;
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JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century