PACKAGING MYSTERIES OF THE WORLD FINALLY SOLVED

Press Release
FOR IMMEDIATE RELEASE
MEDIA CONTACT: Stacy Thal
415-543-3476
stacy-t@pacbell.net



PACKAGING MYSTERIES OF THE WORLD FINALLY SOLVED
New DIY Packaging Workbook Saves Time, Money with Simple Step-By-Step Solutions


Kennesaw, GA (May 8, 2007) – Companies often pay thousands of dollars to work with expert packaging consultants one-on-one in order to get insight and mitigate risk.

Thanks to a just released do-it-yourself workbook, the days of limited accessibility to the “secrets” of packaging are over.

The Do It Yourself Packaging Workbook was created by the most successful consumer product packaging expert in the business with over 30 years in all aspects of the packaging industry: JoAnn Hines, The Packaging Diva of packaginguniversity.com fame.

Hines wanted to develop a program that was affordable and accessible to businesses of any size. The result is her Do It Yourself Packaging Workbook. With this unique new product, companies get the benefit of 30 years of experience – without the big price tag.

According to Hines, “Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company. I'm committed to helping small businesses harness the ‘power of packaging’ as a sales tool, without the hefty price tag usually attached to such critical information.”

With the Do It Yourself Packaging Workbook, the work is done for reader. All that is required is the willingness to follow the simple step-by-step instructions. Expert guidance, tips and proven strategies are built in to bring products to market without all the usual hassles and high risk.

A quick peek at the table of contents reveals the workbook’s invaluable information, such as the section on “How to Find a Packaging Vendor” and one of the greatest keys to packaging success, “Understanding the Consumer”.

The Do It Yourself Packaging Workbook is available for purchase online at www.doityourselfpackaging.com.
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