Thursday, November 02, 2006

How To Package A Product In 3 Hours

Seriously, I just spent days condensing 30 years of experience into How To Package A Product In 3 Hours for the Packaging Boot Camp workshop. I'm fried! It's hard to condense all the material into the essence of what works and what doesn't. I know I have been doing this for 30+ years, but to beak it down to the basics is tough.

It’s a morass of information out there and what you don't know CAN get you into trouble. (Just look at all the stories that deal with packaging in the news.) In fact, your product may never see it to the retail shelf if you haven't done your homework.

People contact me all the time when they are in trouble. Most of the time it is after the fact and they want me to give them the quick fix to their packaging woes. Well, it doesn't work that way. Packaging is a complicated intricate issue. Understanding it requires time and consideration. It’s not just about getting the product there; it’s also about getting the product to SELL.

That's where the packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

So don't make packaging your last thought -- make it your first. Find out more about how you can win with packaging and attend the Packaging Boot Camp. At the very least, satisfy your curiosity and check it out at

Can't attend the next workshop? Be sure and let us know so you can be notified when the Packaging Bootcamp Workbook goes on sale in late November.


Post a Comment

<< Home