8 Tips For Boomer Friendly Packaging

The Baby Boomer generation continues to influence how products are designed and sold. The packaging industry is no different. If we can find a way to "connect" with these folks we have an opportunity to capitalize on a market segment that used to be dismissed or categorized as "undesirables" according to a recent article in Business Week. With average life expectancy rising and deeper pockets than ever before, Baby Boomers are anything but "undesirable".

But how do we "connect" with this generation? JoAnn Hines (The Packaging Diva) has some great pointers...Read JoAnn's article by going here
http://www.packworld.com/si/issues/1005/si_1005_email.html?landingPage=1
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